Neema's Story
A new shop, a new beginning for a single mother
Neema's dream becomes reality
Fantastic news!
Neema is a single Maasai woman who lost her husband a few years ago. Since then, she has been on her own with her five children, dependent on the income that her eldest son, Shilwa, earns.
Thanks to your donations, Neema's dream has come true: her own shop where she sells vegetables, fruits, rice, beans, and other staple foods. This shop not only provides her family with a stable income but also strengthens the entire Maasai community in Tanzania.
Neema beams with pride behind her counter, surrounded by the food items that have changed her life and that of her children. This success would not have been possible without the support of you, our donors. Thank you for your generosity!
The journey of the project
Start of the project
After meeting Neema and hearing about her situation as a single mother, we decided to start a project to help her set up her own grocery store.
September 2024
Fundraising
We started raising funds to gather the resources needed to set up the shop and the initial inventory.
1 oktober 2024
Location found
A perfect location for the shop was found in the village, easily accessible to the local community and with enough space for inventory.
13 oktober 2024
Shop opening
The shop is officially open! Neema can now start selling groceries to the local community.
20 oktober 2024
First successes
Neema in the shop: about half a year later and dozens of people come by daily. Because of this, Neema not only has a stable income, but can also save money. She and her children have been lifted out of poverty.
April 2025
Photos of the shop
The new shop
Neema with her children
The groceries in the shop
The impact of the project
People helped out of poverty
Neema can now support her family of five children and send them to school.
woman as a self-employed entrepreneur
Neema is now an independent entrepreneur with her own business in the community.
People reached
Local residents now have access to affordable groceries.
What's next?
We will continue to provide updates on this page about the shop. Neema will also continue to receive guidance from Ashe Foundation to keep her business successful. The guidance mainly consists of advising on the purchase of inventory and the long-term vision for the shop.
Help More People
With your support, we can help more women like Neema. Together we make a lasting impact on the lives of the Maasai community.
"I am eternally grateful to the Ashe foundation. All thanks to Gods glory!Ashe Naleng!"
Neema